Lush Africa chief nominated for fashion award in eSwatini

By Jonas Nyasulu:

Founder and Chief Executive Officer for Lush Africa and Miss Culture Global, Lorraine

has been nominated for a Lifetime Award for Fashion Creator in the first edition of the Seasonal Vibes Fashion Gala Awards to be held in eSwatini on December 7 2024.

Kljajic, who has also been key in driving Miss Culture Malawi, said on Sunday she was excited for being nominated for the award.

“The nomination alone is a plus and it is proof enough that our global agenda is being achieved. I hope to win it for Malawi,” she said.

Kljajic has been on top of the game in terms of propelling beauty pageants and fashion in the country as the Miss Culture Global founder.

In March this year, Miss Culture Global signed a Memorandum of Understanding (MoU) with the government of eSwatini through Ministry of Arts and Culture in cultural exchange programmes and cultural promotions.

Kljajic ventured into fashion business when she was growing up in Tanzania as a model, then fashion designer and now she is a fashion promoter through her platforms such as Miss Culture Global and Africa Fashion as well as Arts Festival.

Seasonal Vibes Fashion Gala Awards are an annual celebration which recognises outstanding achievements in the African fashion industry.

Organised by Marshiablog which is a fashion and lifestyle blog created by Vuyo Mashiya and Fashion Forum, the awards honour designers, brands, creatives, and industry figures who have made significant contributions to fashion. Other categories for the awards include Best Photographer of the Year, Cultural Innovator Award, Best Modeling Agency of the Year, Best Designer of the Year and Best Model of the Year.

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